Running across Europe
The Rise and Size of one of the Largest Sport Markets
1st Edition
Published on 15. January 2015
XXIX, 297 pages
978-1-137-44637-4 (ISBN)
Description
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan UK
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XXIX, 297 p.
File size
4,13 MB
ISBN-13
978-1-137-44637-4 (9781137446374)
DOI
10.1057/9781137446374
Schweitzer Classification
Other editions
Additional editions
Jeroen Scheerder | Koen Breedveld | Julie Borgers
Running across Europe
The Rise and Size of one of the Largest Sport Markets
Book
02/2015
Palgrave Macmillan
€53.49
Shipment within 10-20 days
Persons
Christoph Breuer, German Sport University Cologne, Germany
Angela Charlton, TNS BMRB Agency, UK
Sören Dallmeyer, German Sport University Cologne, Germany
Mojca Doupona Topi?, University of Ljubljana, Slovenia
Peter Forsberg, University of Copenhagen, Denmark
Kirstin Hallmann, German Sport University Cologne, Germany
Spencer Harris, University of Colorado, USA
Paul Hover, Mulier Institute, The Netherlands
Jukka Lahti, University of Jyväskylä, Finland
Ramon Llopis-Goig, University of Valencia, Spain
Szilvia Perényi, University of Debrecen, Hungary
Leonidas Petridis, University of Debrecen, Hungary
Samo Rauter, University of Ljubljana, Slovenia
Peter Smale, Kantar Sport, UK
Andrew Spiers, Sport England, UK
Hanna Vehmas, University of Jyväskylä, Finland
Harold van der Werff, Mulier Institute, The Netherlands
Anna Vilanova, University of Barcelona, Spain
Steven Vos, Fontys University of Applied Sciences, The Netherlands
Content
1. Who is Doing a Run with the Running Boom? The Growth and Governance of one of Europe's most Popular Sport Activities; Jeroen Scheerder, Koen Breedveld and Julie Borgers 2. Belgium (Flanders): Trends and Governance in Running; Julie Borgers, Steven Vos and Jeroen Scheerder 3. Denmark: Running for the sake of Running? A Profile and Segmentation of Runners; Peter Forsberg 4. England: the Governance and History of Running, the Decision to Run, and Trends in Running Participation; Andrew Spiers, Spencer Harris, Angela Charlton and Peter Smale 5. Finland: from Elite Running to Mass Running Events; Hanna Vehmas and Jukka Lahti 6. Germany: Running Participation, Motivation and Images; Kirstin Hallmann, Christoph Breuer and Soren Dallmeyer 7. Greece: Mass Running, a New Trend from Ancient Times?; Leonidas Petridis 8. Hungary: the Popularisation and Expansion of Amateur Running Culture; Szilvia Perenyi 9. The Netherlands: Rising Participation Rates, Shifting Segments; Paul Hover, Harold van der Werff and Koen Breedveld 10. Slovenia: the Case of Ljubljana Marathon Participants; Mojca Doupona Topi? and Samo Rauter 11. Spain: a Sociological Analysis of the Evolution and Characteristics of Running; Ramon Llopig-Goig and Anna Vilanova 12. Running across Europe: the Way Forward; Koen Breedveld, Jeroen Scheerder and Julie Borgers
