The Roadside MBA
Backroad Lessons for Entrepreneurs, Executives and Small Business Owners
Published on 19. June 2014
316 pages
978-1-4472-6706-5 (ISBN)
Description
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP
Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.
Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.
These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.
Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.
Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.
These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Pan Macmillan
Target group
Interest Age: From 18 years
File size
0,50 MB
ISBN-13
978-1-4472-6706-5 (9781447267065)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Scott Schaefer | Paul Oyer | Michael Mazzeo
The Roadside MBA
Backroad Lessons for Entrepreneurs, Executives and Small Business Owners
Book
05/2015
Pan Books
€20.60
Shipment within 10-20 days
Persons
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business.
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business.
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business.
