The Triple Bottom Line

The classic guide to sustainability strategy andimplementation--updated for today's businesses To ensure business success, companies must embrace sustainablemanagement. Firms need to find the overlap between businessinterests and the interests of society and the environment beforethey can secure a lasting competitive edge. By making the case forsustainability as a fundamental business practice, The TripleBottom Line became an instant classic when first published in2006, showing a generation of business leaders how to find theirsustainability sweet spot--where profitability mergesseamlessly with the common good. Now updated with ground-breakingstories of successes and failure, this revision of The TripleBottom Line is a critical resource for all managers andleaders. * Features in-depth success stories of sustainability practicesat major firms such as Wal-Mart, GE, DuPont, American ElectricPower, and PepsiCo--and shows why companies such as BP andHershey continue to fail * Draws on Andy Savitz's 25 years of pioneering consulting andresearch in the field * Includes all-new reporting and analysis on the practice ofsustainability and the triple bottom line in business today,providing new insights on where sustainability is headed The Triple Bottom Line is essential reading for any firmto meet the challenge of creating lasting value for bothshareholders and society.