Social Innovation, Inc.
5 Strategies for Driving Business Growth through Social Change
Published on 21. September 2010
256 pages
978-0-470-89219-0 (ISBN)
Description
Could Wal-Mart offer a better solution to healthcare thanMedicaid? Could GE help reduce global warming faster than the Kyotoprotocol?
Social Innovation, Inc. declares a new era where companiesprofit from social change. Leading corporations like GE, Wellpoint,Travelers and Wal-Mart are transforming social responsibility intosocial innovation and revolutionizing the way we think aboutthe role of business in society. Based on four years of measuringthe social strategies of America's leading corporations, Jason Saullays out the five strategies for social innovation and offers apractical roadmap for how to get started.
* Explains the fundamental shift in the role of business insociety, from social contract to social capital market
* Identifies the 5 social innovation strategies: submarketproducts and services, social points of entry, pipeline talent,reverse lobbying, and emotive customer bonding
* Offers step-by-step guidance for creating economic valuethrough positive social change
Social Innovation, Inc. is about making social changework for the business, and in turn staying relevant in the neweconomy.
More details
Other editions
Additional editions
Book
11/2010
Jossey-Bass
€26.50
Shipment within 10-20 days
Person
Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.
Content
Introduction.
I The New Economics of Social Change.
1 The Rise of the Social Capital Market.
2 Responsibility Is Not a Strategy.
3 Corporate Social Innovation.
II Five Strategies for Corporate Social Innovation.
4 Strategy One--Create Revenues Through Submarket Productsand Services.
5 Strategy Two--Enter New Markets Through BackdoorChannels.
6 Strategy Three--Build Emotional Bonds with Customers.
7 Strategy Four--Develop New Pipelines for Talent.
8 Strategy Five--Influence Policy Through ReverseLobbying.
III The Roadmap to Social Innovation.
9 Creating a Culture of Social Innovation.
10 The Formula for Social Innovation.
11 Implications of the Social Capital Market.
Notes.
Acknowledgments.
About the Author.
Index.
