Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Published on 5. August 2016
102 pages
978-1-315-39257-8 (ISBN)
Description
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
This book:
Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Reviews / Votes
"In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."Elizabeth Martin, California State University, San Bernadino, USA
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
5 Tables, black and white; 4 Line drawings, black and white
File size
0,61 MB
ISBN-13
978-1-315-39257-8 (9781315392578)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Marco Santello
Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Book
06/2020
1st Edition
Routledge
€36.70
Shipment within 15-20 days
Marco Santello
Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Book
08/2016
1st Edition
Routledge
€96.40
Shipment within 10-20 days
Person
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
Content
Introduction
Constructing Advertising directed at Multilingual Audiences
Language Effects on Multilingual Speakers
Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires
Linguistic Resources in Advertising and their Impact on Multilinguals
Advertisements in Different Languages and the Role of Language Attitudes
Conclusion
Constructing Advertising directed at Multilingual Audiences
Language Effects on Multilingual Speakers
Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires
Linguistic Resources in Advertising and their Impact on Multilinguals
Advertisements in Different Languages and the Role of Language Attitudes
Conclusion
