
Typography Workbook
Description
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Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.
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Content
- Cover
- Title
- Contents
- Typography Is Everywhere: Foreword
- Talking Type: A Discussion with Philippe Apeloig
- Typography Fundamentals
- A: Type Mechanics: The Visual Tool Kit
- Letterform Basics: The Foundation of Typographic Design
- Alphabet Variation
- The Optics of Spacing: Form and Counterform within Text
- The Spatial Mechanics of Paragraphs
- Paragraphs in Sequence
- B: Form and Function: Building the Bigger Picture
- Space: The Typographic Frontier
- Typographic Color: The Visual Texture of Language
- Point, Line, and Plane: The Expanded Typographic Repertoire
- Developing Hierarchy: Clarifying the Content
- The Typographic Grid: Creating Architectural Space
- Breaking the Grid: Alternative Organizational Approaches
- Typographic Systems
- C: Expressing theUnspoken: Image and Emotion in Typography
- Integrating Type and Image
- Type as Image: Transforming Words into Pictures
- Color in Typographic Expression
- Typography in Practice
- Typeface Design
- Book Design: Texts and Covers
- Collateral Texts: Brochures and Annual Reports
- Website Design
- Ephemera: Announcements, Promotions, and Advertising
- Posters
- Type in Motion: Animations and Film Titles
- Visual Identity: Logos and Corporate Identity Systems
- Environmental Type: Signage, Exhibitions, and Architectural Branding
- Publications: Newspapers, Magazines, and Newsletters
- Packaging
- Appendixes
- Index of Contributors
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- W
- Bibliography
- About the Author
- Acknowledgments
System requirements
File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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