
Graphic Designer's Essential Reference
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Content
- Cover
- Title
- Contents
- The Designer {Introduction}
- How to Use This Book
- Basic Techniques
- ESSENTIAL VISUAL STRATEGIES
- The Basics of Building a Strong Composition
- Defining Clear Visual Hierarchy
- Symmetry and Asymmetry
- Working with Imagery
- Using Abstract Form
- Creating Visually Dynamic Color Relationships
- Using Color to Enhance Messaging
- Exploiting Color to Enhance Hierarchy
- Limiting (and Maximizing) the Palette
- Quick, Easy Coding Strategies
- Choosing and Combining Typefaces
- Creating Visual Dialogue between Type and Imagery
- Crafting Reader-Friendly (and Beautiful!) Text
- Effectively Using a Column Grid
- Graphic Elements: Image and Style Components of the Designer's Visual Library
- PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments
- CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept
- TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments
- LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts
- Project Strategies: Examples and Explorations to Inspire the Busy Designer
- FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages
- SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display
- THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats
- LETTER-PERFECT: A Selection of Purely Typographic Solutions
- Index by Subject
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Directory of Contributors
- Acknowledgments
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