Design Evolution
A Handbook of Basic Design Principles Applied in Contemporary Design
Published on 1. January 2008
272 pages
978-1-61673-647-7 (ISBN)
Description
Presents diverse, international, in-depth case studies.While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerAEs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message.
The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume.
The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.
The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume.
The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
100 illustrations.
ISBN-13
978-1-61673-647-7 (9781616736477)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2008
Rockport Publishers
€44.75
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Person
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and Letterforms. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
Content
- Cover
- Title
- Content
- Knowing and Doing: Making the Leap from Study to Real-World Practice
- Revisiting the Rules: What Makes Good Design?
- Twenty Rules for Working Designers
- The Visual Toolbox
- Form and Space
- Color
- Typography
- Image
- Layout
- Theory into Practice: Project Case Studies
- How to Use This Book
- 01 Lunar Productions Identity: Tactical Magic, LLC
- 02 Vorarlberg Regional Transit Communications Program: Sägenvier
- 03 Marc Montplaisir Photo Website: Orangetanog
- 04 Formica Corporation 2005 Trade Stand: Kuhlmann Leavitt, Inc.
- 05 Podravka 2006 Annual Report: Bruketa & Zinic
- 06 The Forsythe Company 2006/2007 Season Collateral: Surface
- 07 Book Design: 100 Years of Magazine Covers: Research Studios
- 08 Forgotten Africa Poster Campaign: Armando Milani Design
- 09 Southpaw Vineyard Brand and Bottling: Parallax Design
- 10 Nelson Line Stationery Visual Identity: paone design associates
- 11 Audio CD Package: Fear & Desire: doch design
- 12 Harmonie Sempach Anniversary Concert Poster: Mixer
- 13 Bizer HVAC Identity and Website: 2FRESH
- 14 Beeline Honey Products Packaging: Kym Abrams Design
- 15 Political Action Campaign: Un mundo féliz
- 16 Tartini Music Conservatory Identity: Leonardo Sonnoli Tasinari/Vetta
- 17 Memorial Sloan-Kettering Cancer Center 2005 Annual Report: Ideas On Purpose
- 18 Scheufelen Paper Promotional Desk Calendar: Strichpunkt
- 19 Heidi Museum of Art Exhibition Catalog Cover: GollingsPidgeon
- 20 American Players Theatre 2007 Summer Program Branding: Planet Propaganda
- 21 Toronto Film Studios Identity and Website: Compass360
- 22 Henry's Drive Vignerons Branding and Packaging Program: Parallax Design
- 23 Adobe Systems Design, Inc. Conference and Trade Show Environment: AdamsMorioka
- 24 Kohn Pedersohn Fox Architects Website: Firstborn
- 25 Moonlight Cinema 2007 Identity: Studio Pip & Company
- 26 Zapp Visual Identity: Hesse Design
- 27 Book Jacket Design: Miss Invisible: Red Canoe
- 28 City of Wodonga Visual Identity: GollingsPidgeon
- 29 Calumet Environmental Center Architecture Competition Poster: Studio Blue
- 30 Shango Rum Liqueur Bottle Redesign: Wallace Church
- 31 Pigeons International Performance Promotional Poster: Thomas Csano
- 32 Sundance Film Festival 2007 Identity: AdamsMorioka
- 33 Melbourne Design Festival 2006 Identity: Studio Pip & Company
- 34 ARQ (Murcia Archeological Museum) Identity Program: LSD
- 35 Swansea Waterfront Museum Public Art Project: Why Not Associates with Gordon Young
- 36 Promotional Theater Poster: Sennentuntschi: Mixer
- 37 Edison Innovation Foundation Website: Firstborn
- 38 Exhibition Catalog: Branded and on Display: Studio Blue
- 39 Apparel Embroidery Patterns for Bonfire Snowboarding Company: Research Studios
- 40 Renée Rhyner & Company Website: Red Canoe
- Contributors
- Acknowledgments
- About the Author
