
Storytelling
Description
Alles über E-Books | Antworten auf Fragen rund um E-Books, Kopierschutz und Dateiformate finden Sie in unserem Info- & Hilfebereich.
More details
Other editions
Additional editions

Person
Content
- Intro
- Halftitle Page
- Title Page
- Copyright Page
- Contents
- Preface to the English-Language Edition
- Acknowledgments
- Introduction: The Magic of Narrative, or, the Art of Telling Stories
- The Storytelling Revival
- Narrative as Instrument of Control
- "Stories That Really Tell Us What America Can and Should Be About"
- A Worrying Proliferation
- 1. From Logo to Story
- Brands in Crisis
- Beneath the Swoosh, the Sweatshops
- What's in a Name?
- The Brand is a Story
- The "Narrative World" of Brands
- The Dream Society
- 2. The Invention of Storytelling Management
- A Story For Our Times
- The Silence of the Start-Ups
- A History of Silence
- "Don't Keep Quiet: Tell Stories"
- Management Theorists and the "Narrative Turn"
- Telling Stories About Work
- The Magical Fables of Capitalism's Gurus
- Gurus, Purveyors of Managerial Fashion
- Shakespeare on Management
- 3. The New "Fiction Economy"
- India's Call Centers and the Globalization of Minds
- The Souls of the Outsourced
- The "Fictionalization" of Workplace Relations
- Emotional Capitalism's New Authority Model
- Fictions About Companies or Fictional Companies?
- The Destructuring Effects of the Apologia for Permanent Change
- Storytelling's Response
- 4. The Mutant Companies of New-Age Capitalism
- Managing Removals at Renault
- Computer-Assisted Storytelling
- "Storytelling Companies"
- Enron: A Fabulous Story From Wall Street
- Stories: The Financial Manager's Best Currency
- 5. Turning Politics Into a Story
- Ashley's Story
- A 9/11 Family
- "They Produce a Narrative, We Produce a Litany"
- Power Through Narrative
- The Great Communicator Reagan, and his Disciples Clinton and Sarkozy
- Postmodern Presidents
- Watergate and the Coming of the Spin Doctors
- Creating a Counter-Reality
- Scheherazade's Strategy
- 6. Telling War Stories
- Virtual Warfare in Baghdad
- From Cold War to Fake War
- The Issue of "Realism"
- "Do We Have the Right Story?"
- The "Story Drive" Project
- "Weapons of Mass Distraction"
- War: A Counter-Narrative
- Hollywood and the Pentagon Work Together
- 24: Fiction Normalizes States of Emergency
- 7. The Propaganda Empire
- "We're An Empire . And We Create Our Own Reality"
- From Propaganda to Infotainment
- Fox News: A Mutation in the History of the Media
- The Lie Industry
- A Magician at Headquarters
- From Uncle Ben's to Uncle Sam
- Storytelling as Propaganda
- "Fire in the Mind"
- Afterword: Obama in Fabula
- Stories Degree Xerox
- Hillary Clinton's Cojones
- Sister Sarah and Sexy Palin
- Obama's Magic Square
- Politics' "Second Life"
- Obama's Narrator
- The Politics of Signs
- A Strategist Appeals to the American Unconscious
- Notes
System requirements
File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use a reading software that can process the file format ePUB: e.g., Adobe Digital Editions or FBReader – both free (see eBook Help).
- Tablet/Smartphone (Android; iOS): Before downloading, install the free app Adobe Digital Editions (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.