Young World Rising

Reviews / Votes

"Every new generation gets a lot of attention, though it's notalways positive. But if millennials have been scrutinized moreclosely than any generation since the 1960s, it's because of onefactor; they're plugged deep into the internet and have the skillsto make the most of its opportunities. Salkowitz's book takes thisidea and runs with it, globally. He shows how tiny startups inIndia, Brazil and other nations whose populations trend young arebuilding online businesses on investment shoestrings, collaboratingwith others in their cohort (often across borders) and creatinginnovative approaches to maximize minimal resources." (Delta SkyMagazine, July 2010) "I highly recommend the insightful and visionary book by RobSalkowitz, to anyone seeking a more complete understanding of theyouth based entrepreneurial ITC boom sweeping the developing world.The book will inspire governments, corporations, internationalorganizations, and non-governmental agencies to seek fresh, marketbased initiatives to ensure that the entrepreneurial revolutioncontinues without being derailed by special interests..."(BlogBusinessWorld, July 31, 2010) "The world-changing ideas of the near future might not come fromsettled, industrialized countries, or even from 10-ton economicgorilla China, argues Salkowitz, but from the developing world.Their populations are extremely young, driven to improve theirlives, and have unprecedented access to and familiarity withtechnology." (CIO Magazine, July 13, 2010) "Three forces are reshaping the world of the 21st century:youth, ICT and entrepreneurship," says Rob Salkowitz in Young WorldRising. While he believes these intertwined forces will have someimpact in the Western world, he expects them to completely remakebusiness in less developed nations with populations that skewtoward youth, including India, Vietnam, Nigeria, South Africa,Ghana, Mexico and Columbia. Tech-savvy twenty-something's withmobile devices in hand will figure out ways to serve base-of-thepyramid markets, he says-and then scale their operations globallyto rewrite the rules of business." (BizEd, July/August2010)