Customer Knowledge Management
Leveraging Soft Skills to Improve Customer Focus
1st Edition
Published on 30. June 2014
XVIII, 207 pages
978-3-319-05059-1 (ISBN)
Description
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
More details
Series
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XVIII, 207 p. 35 illus., 2 illus. in color.
File size
3,53 MB
ISBN-13
978-3-319-05059-1 (9783319050591)
DOI
10.1007/978-3-319-05059-1
Schweitzer Classification
Other editions
Additional editions
Soumit Sain | Silvio Wilde
Customer Knowledge Management
Leveraging Soft Skills to Improve Customer Focus
Book
07/2014
1st Edition
Springer
€53.49
Shipment within 10-15 days
Persons
Prof. Dr. Soumit Sain is a full time professor of International Management at University of Applied Sciences for Economics and Management in Essen, Germany. He also lectures International Marketing at the Fontys University of Applied Sciences in Venlo, The Netherlands. His main research areas are in the field of Knowledge Management, International & Global Strategies and Intercultural Studies of multinational and global conglomerates. Prior to his academic career he has worked as software developer and analyst for a global company in India and USA. Silvio Wilde, MBA, studied International Strategy and Sales Management and International Entrepreneurship in Düsseldorf at the University of Applied Sciences in Economics and Management. Thanks to his previous employments at Siemens, BASF, Bayer and Lanxess, he can look back on a broad range of experience in different corporate knowledge cultures. He currently works as a sales expert, including direct interaction with customers. This enables him to be close to customers and their knowledge and to gain insights into the management of this customer knowledge day by day.
Content
Knowledge Management Today.- Review of Soft Skills Within Knowledge Management.- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus.- Analysis and Evidence.- Soft Skill Drivers for Successful CKM.- Appendix.
