E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Published on 16. September 2016
320 pages
978-1-315-29128-4 (ISBN)
Description
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
tables, figures, index
File size
9,99 MB
ISBN-13
978-1-315-29128-4 (9781315291284)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Roland T. Rust | P.K. Kannan
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Book
07/2002
1st Edition
Routledge
€77.20
Shipment within 15-20 days
Roland T. Rust | P.K. Kannan
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Book
07/2002
1st Edition
Routledge
€293.20
Shipment within 15-20 days
Persons
Roland T. Rust, P.K. Kannan
Content
1: The Era of e-Service; I: The Customer-Technology Interface; 2: Techno-Ready Marketing of e-Services; 3: Self-Service Technologies; 4: Robots and Gunslingers; 5: "In Web We Trust"; 6: e-Service Environment; II: Business Opportunities and Strategies; 7: Smart Versus Dumb Service Strategies; 8: Real-Time Marketing in e-Services; 9: A Survey of Recommendation Systems in Electronic Commerce; 10: The Wireless Rules for e-Service; III: Public-Sector Opportunities; 11: e-Learning; 12: The Customer-Centric Digital Department; 13: Performance Metrics and Successful e-Government Services
