Commercial Advertising (RLE Advertising)
1st Edition
Published on 26. June 2013
312 pages
978-1-136-66874-6 (ISBN)
Description
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
11,82 MB
ISBN-13
978-1-136-66874-6 (9781136668746)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Thomas Russell
Commercial Advertising (RLE Advertising)
Book
11/2015
1st Edition
Routledge
€71.90
Shipment within 10-20 days
Thomas Russell
Commercial Advertising (RLE Advertising)
Book
03/2013
1st Edition
Routledge
€215.41
Shipment within 15-20 days
Content
Introduction Lecture 1. The Economic Justification of Advertising Lecture 2. Advertising - Its Functions and Policy Lecture 3. Copy-Writing and the Practical Psychology of Advertising Lecture 4. The Hall-Mark of Commerce: Trade-Marks and Retail Advertising Lecture 5. The Three Main Modes of Advertising Lecture 6.1. Mail-Order Advertising Lecture 6.2. Advertising as a Career. Appendix
