
Making Trade Missions Work
Description
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This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model.
This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
Reviews / Votes
'Huub Rueel opens the "black box" at the micro-level and serves up an insider's handbook for CEOs and diplomats involved in trade missions as an instrument for collaborative whole-of-governance society.' -- Ambassador (ret.) Wilfried Bolewski, former Chief of Protocol to Chancellor Merkel Writing for policy makers and advisors, consultants, business owners, and internationalization specialists, Ruel suggests how to organize more effective trade missions in order to spend tax-payer money responsibly. The material could also interest scholars, lecturers, and students of international business programs of all sorts, because all the content is research-informed. His topics include international business meets international relations, commercial diplomacy, definitions and objectives of trade mission, and an example of a three-stage trade mission. -- Annotation (c)2019 * (protoview.com) *More details
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Content
Chapter 3. Trade missions: definitions and objectives
Chapter 4. Organizing a research informed trade mission
Chapter 5. A three staged trade mission: a real life example
Chapter 6. Conclusion: the future of trade missions
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