4 Magic Steps to Double Profit

How do you start a business? How do you make a profit? Is my business profitable enough? How do I know what techniques to use to increase profit and customer satisfaction? What must I do next, what are my competitors doing, what is market research? Where has my cash gone…. These are questions I have been asked all my life - because it is what Entrepreneurs and Leaders are always asking themselves.

The answers about running a business for profit and cash is here in this book, it is an allegory following Jo start a business aided by her teddy bear, dormice, Grandpa and finally learning about big bird Squawk's key action points; follow her learning curve and it will help you improve your business on a daily basis.

"An enjoyable and thought-provoking read bringing out a clear focus on the key things for profit that all managers need to concentrate on - whether that's for a large or small business." David Tydeman, CEO OYSTER Group.

The book is fun and thought provoking; it will help you improve all aspects of your business through four main categories 1) Price, (learn how a 5% increase in price doubles profit), 2) Volume (See how 5% more sales increases profit by over 30%), 3) Costs (keeping the business in balance stops you slipping into losses without noticing), 4) Fixed cost and Time (how to start making a profit by lunchtime rather than teatime)

"It is a true gift to be able to explain complex ideas simply and clearly and in this book Jeremy does just that. I would recommend '4 Magic Steps…' to all management teams and would encourage a re-read on an annual basis. Too often the intricacies of any business conceal the prime objective and distract management. This book reminds us exactly what our priorities should be." Ted Smith, Chairman Tracscare and Keys Care and former CEO of Craegmoor and Embrace.

Above all else learn key rules whatever you are doing, whether a new or existing business: Set a target, Agree a plan to achieve the target, Value your product by doing market research, Explore the true cost of your product and then Measure the outcome of your transactions and Explain to your team the result and agree actions required - in other words SAVE ME.

"Jeremy Rudd delivers the goods in this very accessible and easy to read business book for everyone. Start-ups to Fortune 500 companies will appreciate the easy to remember approach and the ease with which it can be explained to their teams. His 4 Magic Steps are extremely compelling and the math examples show us just how powerful, how magical they are. Everyone running a business or growing a business should read this book. Cash is king, and Rudd shows us why it is powerful and how to grow profit in 4 easy to understand steps. Buy it, you can't afford not to!"

Trevor Hill, Chairman & CEO, FATHOM. Phoenix, Arizona.

Follow Squawk's action points and challenges in '4 Magic Steps to: Double Profit'.

If you do, you will!