Are Your Customers Being Served?

Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at: how you can win more business by retaining customers and gaining recommendations from them, how to satisfy your customers' needs, how to develop an effective customer service policy, how to use positive behaviour and attitude to win more business, how to build a better rapport with your customers, and how to handle anger, complaints and difficult customers and turn them into satisfied customers.