The Changing Face of Vietnamese Management
1st Edition
Published on 23. September 2009
XXVI, 278 pages
978-0-203-86840-9 (ISBN)
Description
Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.
The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
- Contextualizes political, economic and social traditions
- Discusses Vietnam's competitiveness within the global economy
- Analyzes key functional areas, including HRM, marketing, finance and strategy
- Examines key issues and new developments in management and business
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
- Contextualizes political, economic and social traditions
- Discusses Vietnam's competitiveness within the global economy
- Analyzes key functional areas, including HRM, marketing, finance and strategy
- Examines key issues and new developments in management and business
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
More details
Series
Language
Other
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis
Target group
College/higher education
Illustrations
14
45 s/w Abbildungen, 31 s/w Tabellen, 14 s/w Zeichnungen
45 b/w images, 31 tables and 14 line drawings
ISBN-13
978-0-203-86840-9 (9780203868409)
Schweitzer Classification
Other editions
Additional editions
Chris Rowley | Quang Truong
The Changing Face of Vietnamese Management
Book
05/2010
1st Edition
Routledge
€71.80
Shipment within 15-20 days
Book
09/2009
Routledge
€111.60
No shipping information available
Chris Rowley | Quang Truong
The Changing Face of Vietnamese Management
Book
09/2009
1st Edition
Routledge
€242.30
Shipment within 15-20 days
Persons
Chris Rowley is Professor of HRM and Director of the Centre for Research in Asian Management at City University, UK. He is editor of the leading journal Asia Pacific Business Review and has published widely in the area of Asian business and management with more than 25 books and over 130 articles.
Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.
Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.
Content
1. Setting the Scene for the Changing Face of Management in Vietnam (Chris Rowley and Quang Truong) 2. The Changing Face of Human Resource Management in Vietnam (Quang Truong and Beatrice I.J.M. van der Heijden) 3. The Changing Face of Marketing Management in Vietnam (Pierre Dietrichsen, Elizabeth Erasmus and Thanh Phung Phuong) 4. The Changing Face of Financial Market Management in Vietnam (Oliver Massmann and Chris Rowley) 5. The Changing Face of Strategy Management in Vietnam (Quang Truong and Thiem Ton That Nguyen) 6. The Changing Face of Foreign Direct Investment Management in Vietnam (Clemens Bechter, Chris Rowley, Katharina Kuhn and Oliver Massmann) 7. The Changing Face of Public Sector Management in Vietnam (Truong Xuan Do and Quang Truong) 8. The Changing Face of Women Managers in Small and Medium Sized Enterprises in Vietnam (Anne Vo and Charles Harvie) 9. The Changing Face of Management in Vietnam Revisited (Chris Rowley and Quang Truong)
