
The Changing Face of Vietnamese Management
Description
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The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
- Contextualizes political, economic and social traditions
- Discusses Vietnam's competitiveness within the global economy
- Analyzes key functional areas, including HRM, marketing, finance and strategy
- Examines key issues and new developments in management and business
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
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Persons
Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.
Content
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File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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