
CrowdRising
Description
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With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet's resources.
Reviews / Votes
"CrowdRising shows us what purposeful crowdsourcing on steroids looks like. Status quo leaders have a vested interest in protecting the current unsustainable system -- it enables their success. Radical system change happens from the bottom-up, collaboratively engaging the 99% who would benefit from a socially just and environmentally sustainable world. We are at a tipping point in human history. Whole system change is not optional - it is an existential imperative. CrowdRising distills lessons learned from dozens of real-world examples of open innovation. It provides the game plan to rapidly scale the transformation of our unsustainable business and societal models."Bob Willard, Chief Sustainability Champion and Founder, Sustainability Advantage
"We've barely scratched the surface of what CrowdRising can do. There's a vast and untapped wealth of knowledge and resources in every industry and community waiting to be put to use for the well- being and resilience of all of us. To realize that potential, we'll need to need to propagate and scale these initiatives - and create many, many new ones. Simply put, CrowdRising needs to become the new normal."
Joel Makower, Chairman and Executive Editor, GreenBiz Group Inc.
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Content
PART I: The Strategic Context for Crowdsourcing Sustainability
1. The Ultimate Challenge: The Business & Societal Imperative for Sustainability & Social Innovation
2. Death of the Hero, Phoenix Emerging: Tectonic Shifts Propelling Open Innovation for Sustainability
PART II Unleashing our Potential for Innovation & Good: Visionary Examples of Crowdsourcing Applied to Environmental, Social and Economic Challenges
3. Moonshots & Epic Wins: Catalyzing Innovative Solutions to Scientific, Technological & Societal Challenges
4. Foundry Ideas & FutureScapes: Soliciting Customer Vision, Insights & Action
5. Innovation Pipelines & Idea Streets: Engaging Employees in Sustainability Improvement & Innovation
6. Imagineering the World: Gathering Citizen Input & Democratizing Governance
7. Social Entrepreneurs & Movement Making: Activating Student Initiative for Good
8. MYWorld, MYCompany, MYCommunity: Co-Creating Strategy for Environmental, Social and Economic Sustainability
PART III The Method Behind the Magic
9. Alchemy & Conjuring 101: Learning from Implementation Successes and Failures
PART IV Window into the Future
10. Crystal Ball Gazing: Co-Creation, Mass Collaboration, and Collective Impact
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File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
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