Media And Audiences
New Perspectives
1st Edition
Published on 1. December 2003
206 pages
978-0-335-22763-1 (ISBN)
Description
This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences.
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Karen Ross | Virginia Nightingale
Media and Audiences: New Perspectives
Book
12/2003
Open University Press
€36.00
Shipment within 15-20 days
Content
- Front cover
- Halftitle
- Series titles
- Title page
- Copyright page
- Contents
- Foreword
- Acknowledgements
- Chapter 1 INTRODUCTION - AUDIENCES TODAY
- Chapter 2 AUDIENCES IN HISTORICAL PERSPECTIVE
- Chapter 3 AUDIENCE COMMODITIES AND AUDIENCE ACTIVISM
- Chapter 4 CAUSE AND EFFECT: THEORIES IN FLUX
- Chapter 5 THE AUDIENCE AS CITIZEN: MEDIA, POLITICS AND DEMOCRACY
- Chapter 6 FAN AUDIENCES: IDENTITY, CONSUMPTION AND INTERACTIVITY
- Chapter 7 NEW MEDIA, NEW AUDIENCE, NEW RESEARCH?
- Glossary
- References
- Index
- Back cover
