The Intimate Supply Chain
Leveraging the Supply Chain to Manage the Customer Experience
Published on 9. June 2008
304 pages
978-1-4200-6498-8 (ISBN)
Description
The growing power being exercised by today's consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It's no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
36 s/w Abbildungen
36 b/w images
File size
11,68 MB
ISBN-13
978-1-4200-6498-8 (9781420064988)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David Frederick Ross
The Intimate Supply Chain
Leveraging the Supply Chain to Manage the Customer Experience
Book
06/2008
1st Edition
Auerbach
€156.24
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Content
The Revolution in Customer Management: Becoming Intimate with Today's Customer. Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century. The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy. Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy. The Evolving Supply Chain: From Logistics to the Lean Supply Chain. The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk. The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience. Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today's Customer. Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains. Afterword. Index.
