
The Evolution of Hollywood's Calculated Blockbuster Films
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Content
Foreword
Introduction
Section I
Chapter 1: Historical Evolutionary Path to the Modern Blockbuster
Chapter 2: The Evolving Definitions of a Blockbuster and its Markers
Chapter 3: Evolution of Marketing and Promotion for the Modern Blockbuster
Chapter 4: The Evolution of Release and Distribution: Predicting Success and Challenging the Goldman Aphorism
Chapter 5: Creative Entrepreneurship: The Evolving Challenges for Hollywood's Historical Institutionalism
Section II
Chapter 6: The Godfather
Chapter 7: Jaws
Chapter 8: Star Wars
Chapter 9: E.T. The Extra-Terrestrial
Chapter 10: Back to the Future
Section III
Chapter 11: Transmedia Economy: The Evolving Relationship between Content, Commodity and Audience
Chapter 12: Netflix
Conclusion
Bibliography
About the Author
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