Designing Fictions
Literature Confronts Advertising
1st Edition
Published on 1. May 2015
227 pages
978-0-7735-8397-9 (ISBN)
Description
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.
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Book
07/2015
McGill-Queen's University Press
€154.50
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Person
Ross Michael L.:
Michael L. Ross is professor emeritus at McMaster University and the author of Designing Fictions: Literature Confronts Advertising.Michael L. Ross is professor emeritus of English and cultural studies at McMaster University.
Michael L. Ross is professor emeritus at McMaster University and the author of Designing Fictions: Literature Confronts Advertising.Michael L. Ross is professor emeritus of English and cultural studies at McMaster University.
Content
- Cover
- Copyright
- Contents
- Figures
- Acknowledgments
- Prologue - From Marner to Gatsby: Literature, Advertising, Commodity Culture
- 1 - Introduction: Baudrillard's Dream
- 2 - Henry James and H.G. Wells: The Seductions of Advertising
- 3 - Battles of the Bookshops: Christopher Morley and George Orwell
- 4 - Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn
- 5 - Doors of (Mis)Perception: Margaret Atwood's The Edible Woman
- 6 - Creative Creatives: Blake Morrison's South of the River and Joshua Ferris's Then We Came to the End
- 7 - Enjoy the Best America Has to Offer: Mad Men as National Brand
- Epilogue - The Price of Enchantment
- Notes
- Works Cited
- Index
