Visual Methodologies
An Introduction to Researching with Visual Materials
5th Edition
Published on 24. September 2022
480 pages
978-1-5297-8592-0 (ISBN)
Description
Have you found some exciting images that you want to explore but don't know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer?
Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images.
With a clear step-by-step approach that is easy to dip in and out of, the book features:
*Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials
*'Focus' and 'Discussion' features that help you practice your skills at specific parts of the methods and understand some of the method's complexities
*Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.
Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images.
With a clear step-by-step approach that is easy to dip in and out of, the book features:
*Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials
*'Focus' and 'Discussion' features that help you practice your skills at specific parts of the methods and understand some of the method's complexities
*Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.
Reviews / Votes
There can have been few moments when the question of how we see the world has been so important. Exercising an expert eye, Gillian Rose guides the reader through the methods, techniques and approaches that allow us to make sense of all these images and visions. With vibrancy, lucidity and energy, this stone-cold classic reaches its fifth and refreshed edition at just the right time. -- David Beer Visual Methodologies remains enormously relevant as the most comprehensive and accessible teaching book on the methodologies of visual culture studies. The book is superbly structured to be a valuable resource for students across undergraduate and graduate study - a book to be kept on the shelf nearby at all times! -- Marita Sturken Visual Methodologies is the essential guide to visual research and a must-have kit for students and academics. With a further insightful and illuminating refresh, Gillian Rose offers a range of vital and practical advice on how to design a research project using visual materials. In addition, the discussion of visual and digital technologies and their associated practices have been updated. Visual Methodologies offers a key to unlocking ideas for thesis or dissertation writing. -- Ziye Zang The field of visual research continues to grow and diversify, with Gillian Rose's Visual Methodologies remaining the authority on how to design a critical visual methods research project. This is now the fifth edition and the book has evolved alongside emergent media technologies and an increasing interdisciplinary openness towards visuals. Rose provides comprehensive guidance to studying visual materials across a broad range of research purposes, whether for participatory photography projects or media content analysis. Digital methods, data visualizations and circulation practices might be the 'new kids on the block', but this cutting-edge focus is balanced with attention to the continued relevance of semiology, composition, discourse analysis and audience studies. This updated edition is an essential resource for teaching and researching visual communication, and I look forward to sharing its many riches with students. -- Katy Parry Gillian Rose has yet again produced the must-read book for any student of visual methodologies, whether new to the subject or well versed. Maintaining the critical approach of previous editions, Rose has continued to develop and build up upon the evolving nature of visual research. -- Katy Thornton Gillian Rose's fifth edition of Visual Methodologies remains the authoritative introductory text on visual research. Updated to include a chapter on designing visual methods research projects, this text continues to be the best at explaining the why and how of visual research. -- Julie DoyleMore details
Edition
Fifth Edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Sage Publications Ltd (Digital)
Target group
College/higher education
Product notice
Reflowable
ISBN-13
978-1-5297-8592-0 (9781529785920)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2022
5th Edition
SAGE Publications Ltd
€62.57
Shipment within 15-20 days
Book
11/2022
5th Edition
SAGE Publications Ltd
€238.10
Shipment within 15-20 days
Person
My research interests lie broadly within the field of visual culture. I'm interested in visuality as a kind of practice, done by human subjects in collaboration with different kinds of objects and technologies.
One long-term project, which resulted in a book from Ashgate Press in 2010, looked at family photos. I approached family snaps by thinking of them as objects embedded in a wide range of practices. I interviewed women with young children about their photos, and also looked at the politics and ethics of family snaps moving into more public arenas of display when the people they picture are the victims of violence. The book explores the different 'politics of sentiment' in which family snaps participate in both their domestic spaces in the public space of the contemporary mass media.
Other work is extending my interest in subjectivities, space and visual practices by exploring experiences of designed urban spaces. I completed an ESRC-funded project on this theme with Dr Monica Degen at Brunel University in 2009, in which we compared how people experienced two rather different town centres: Milton Keynes and Bedford. Monica Degen, Clare Melhuish and I started a new ESRC-funded project in the autumn of 2011. 'Architectural atmospheres, branding and the social: the role of digital visualizing technologies in contemporary architectural practice' was a two-year ethnographic study of how digital visualizing technologies are being used by architects in a number of architects' studio in London.
I'm also interested in more innovative ways to produce social science research, especially using visual materials. I was involved in organising the ESRC Seminar Series 'Visual Dialogues: New Agendas in Inequalities Research' (2010-2012). Please visit the 'Visual Dialogues: New Agendas in Inequalities Research' for more details. I'm also a member of the OpenSpace Research Centre.
One long-term project, which resulted in a book from Ashgate Press in 2010, looked at family photos. I approached family snaps by thinking of them as objects embedded in a wide range of practices. I interviewed women with young children about their photos, and also looked at the politics and ethics of family snaps moving into more public arenas of display when the people they picture are the victims of violence. The book explores the different 'politics of sentiment' in which family snaps participate in both their domestic spaces in the public space of the contemporary mass media.
Other work is extending my interest in subjectivities, space and visual practices by exploring experiences of designed urban spaces. I completed an ESRC-funded project on this theme with Dr Monica Degen at Brunel University in 2009, in which we compared how people experienced two rather different town centres: Milton Keynes and Bedford. Monica Degen, Clare Melhuish and I started a new ESRC-funded project in the autumn of 2011. 'Architectural atmospheres, branding and the social: the role of digital visualizing technologies in contemporary architectural practice' was a two-year ethnographic study of how digital visualizing technologies are being used by architects in a number of architects' studio in London.
I'm also interested in more innovative ways to produce social science research, especially using visual materials. I was involved in organising the ESRC Seminar Series 'Visual Dialogues: New Agendas in Inequalities Research' (2010-2012). Please visit the 'Visual Dialogues: New Agendas in Inequalities Research' for more details. I'm also a member of the OpenSpace Research Centre.
Content
How to Use this Book
Contexts
Researching with Visual Materials: A Brief Survey of Conceptual Debates
A Critical Visual Methodology
Design
Understanding Visual Research Ethics
Designing a Visual Methods Research Project
How to Find, Format, Reference and Reproduce Images
Methods
Compositional Interpretation: Looking with a 'Good Eye'
Content Analysis and Cultural Analytics: Finding Patterns in What You See
Semiology: Making Sense of Signs
Discourse Analysis I: Text, Intertextuality and Context
Discourse Analysis II: Instituitions, Objects and Displays
Interviews and Ethnographies: Studying Audiences, Fans and Users
Making Images as Research Data: Documentation, Elicitation and Participation
Applying Digital Methods to Digital Images
Engagement
Using Images to Make Research Findings Engaging
Contexts
Researching with Visual Materials: A Brief Survey of Conceptual Debates
A Critical Visual Methodology
Design
Understanding Visual Research Ethics
Designing a Visual Methods Research Project
How to Find, Format, Reference and Reproduce Images
Methods
Compositional Interpretation: Looking with a 'Good Eye'
Content Analysis and Cultural Analytics: Finding Patterns in What You See
Semiology: Making Sense of Signs
Discourse Analysis I: Text, Intertextuality and Context
Discourse Analysis II: Instituitions, Objects and Displays
Interviews and Ethnographies: Studying Audiences, Fans and Users
Making Images as Research Data: Documentation, Elicitation and Participation
Applying Digital Methods to Digital Images
Engagement
Using Images to Make Research Findings Engaging
