Event Power

Reviews / Votes

How do global events capture our imagination? Rojek gives us some compelling answers to questions we have yet to formulate. A fascinating and truly path-breaking study.
Frank Furedi
Emeritus Professor of Sociology, University of Kent



Event Power should be compulsory reading for all students studying public relations, public communication and event management. Rojek skilfully weaves together a compelling argument illustrated by many international cases and examples as he explores the way in which emotional and relational capital is generated by transcendent events designed as strategic communication. His critical account explores issues of performativity, impression management, authenticity, altruism, professionalisation, spirituality and power, in addition to addressing topics such as management gurus. An additional valuable feature of the book is the inclusion of three case-studies, of which two focus specifically on events managed by public relations consultancies. Overall, this is a terrific and persuasive account that blends a range of theoretical insights with empirical evidence.
Jacquie L'Etang
Professor of Public Relations and Applied Communication, Queen Margaret University, Scotland Rojek's argument is a psychological one, although his message is political: global events build on people's needs to feel empowered and jointly engaged in the pursuit of a higher purpose; they allow a break from daily routines, provide an illusion of intimacy and social membership, and create a sense of self-validation and personal gratification. In short, participation in such events makes us feel good. At the same time, the real effect of global events seems to be the maintenance of global inequality and social injustice, as well as huge profits for the organizations involved in planning, commercializing and securing these happenings. In sketching out this palliative function of global events from the perspective of people's needs on the one hand, and unveiling their puppet masters backstage on the other, Rojek's book presents a compelling account of the role of organized events in modern society. -- Organization Studies