The Digital Transformation Roadmap
Rebuild Your Organization for Continuous Change
1st Edition
Published on 22. November 2023
328 pages
978-0-231-55173-1 (ISBN)
Description
The Digital Transformation Roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
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Other editions
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Book
09/2023
Columbia University Press
€35.00
Shipment within 10-20 days
Person
David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.
Content
Preface
1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
Conclusion
More Tools for Your Business
Self-Assessment: Is Your Organization Ready for DX?
Cases and Examples by Industry
Visual Overview of the DX Playbook and DX Roadmap
Notes
Index
About the Author
1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
Conclusion
More Tools for Your Business
Self-Assessment: Is Your Organization Ready for DX?
Cases and Examples by Industry
Visual Overview of the DX Playbook and DX Roadmap
Notes
Index
About the Author
