Marketing in a Competitive Economy
Published on 21. November 2025
256 pages
978-1-040-55510-1 (ISBN)
Description
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Adult education
File size
20,70 MB
ISBN-13
978-1-040-55510-1 (9781040555101)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Leslie W. Rodger
Marketing in a Competitive Economy
Book
approx. 11/2025
1st Edition
Routledge
€132.30
Not yet published
Content
Part 1. The Marketing Perspective - A Functional Approach 1. The Development of Marketing Theory 2. The Marketing Perspective Part 2. Managing the Marketing Functions 3. Managing the Marketing Information and Research Function 4. Managing the Product Planning Function 5. Managing the Sales and Distribution Function 6. Managing the Advertising and Promotion Function 7. Co-ordinating and Controlling the Marketing Functions
