Insurance
Published on 14. October 2011
55 pages
978-1-78052-537-2 (ISBN)
Description
This e-book raises awareness of insurance as a research context and brings together papers detailing research in this sector that are of relevance to academics and practitioners either in insurance or related sectors.
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Content
- Cover
- CONTENTS 6
- Editorial advisory board
- Behavioural economics and financial services marketing: a review
- Within-role, extra-role and anti-role behaviours in retail banking
- Identifying variables that predict clients' propensity to end their checking accounts
- CONTENTS 7
- Guest editorial
- Addressing the research needs of the insurance sector
- Determinants of digitally instigated insurance relationships
- Value through combined offerings of bank and insurance
- Retaining customer satisfaction in turbulent times
