Reaching the Informed B2B Buyer: The Case for a Different Framework
Description
Why do we need another approach to B2B buyers? Because the prevailing B2B buying methodologies are all flawed. The scope of the problem has changed - and solutions to reach today's informed buyers fall short. This ebook is not intended to discredit other B2B buying methodologies; the goal is to present a provocative alternative ? and puncture a few marketing-tech hype balloons along the way.
> consideration > decision. That doesn't cut it anymore. Why? Because buyers aren't always buying. In this in-depth, hard-hitting d·book, Jon Reed of diginomica makes the case for a different framework. He also explains the secrets to creating exceptional content, building opt-in audiences, and reframes the debate on AI and content experiences. In the process, a new approach to content strategy emerges.
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Person
Jon has a passion for helping people to develop a more entrepreneurial approach to their careers. He believes that the "corporate contract" has been broken, and that it's time for people to regain economic control of their lives. His latest book, "Free from Corporate America: A Tactical Guide to Success on Your Own Terms," shares some of Jon's favorite tactics and business philosophies.
