CCI Conference on Corporate Communication 2012
Published on 10. February 2014
124 pages
978-1-78350-730-6 (ISBN)
Description
CCI Conference on Corporate Communication 2012. The world of business in the 21st century has generated nearly impossible demands on corporations. The role of the corporation has been transformed by the global business environment and by the effects of globalization itself. These enterprises are adapting to the forces of change at differing rates, creating a two or even three speed world of organizations defined more accurately by their behavior than by geographical region, political action and affiliation, or by nation state. The papers that follow in this ebook of CCIJ reflect some of the presentations and discussions of essential issues facing corporate communication.
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Content
- Cover
- Editorial advisory board
- Guest editorial
- Organisations' conversations in social media: applying dialogue strategies in times of crises
- Organizational blogging: a case study of a corporate weblog from an employee perspective
- Crisis communication and terrorism: the Norway attacks on 22 July 2011
- Does internal communication to generate trust always increase commitment?
- Internal communication for employee enablement
- Negotiating crisis in the social media environment
- Book review
- 2013 Awards for Excellence
