Location and Personalisation
Delivering online and mobility services
1st Edition
Published on 1. November 2008
240 pages
978-1-84919-034-3 (ISBN)
Description
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
More details
Series
Language
English
Place of publication
Stevenage
United Kingdom
Target group
College/higher education
Professional and scholarly
ISBN-13
978-1-84919-034-3 (9781849190343)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2003
Institution of Engineering and Technology
€143.50
Shipment within 3-4 weeks
Persons
Daniel Ralph is an engineering manager at BTexact Technologies, where he is responsible for a number of projects in the mobile applications arena. He works on application development, application integration and systems migration, and is also interested in the commercial, social and political implications associated with the impact of the knowledge society. Daniel is a member of the British Computer Society and is a Chartered Engineer. He has authored a number of journal papers and presented at conferences on the subject of delivering services via mobility portals and technologies of the mobile Internet.
Stephen Searby joined BT in 1979 and began work on an interactive video library for the BT switched-star cable television network. More recently he has been responsible for managing the development of content management and personalisation capabilities for Internet portals and leads research activities developing new personalisation technology. Stephen is a member of the IET, the Association for Project Management and the Society of Cable Telecommunication Engineers, and is a Chartered Engineer.
Stephen Searby joined BT in 1979 and began work on an interactive video library for the BT switched-star cable television network. More recently he has been responsible for managing the development of content management and personalisation capabilities for Internet portals and leads research activities developing new personalisation technology. Stephen is a member of the IET, the Association for Project Management and the Society of Cable Telecommunication Engineers, and is a Chartered Engineer.
Content
Chapter 1: Personalisation - an Overview of its Use and Potential
Chapter 2: An Overview of Location-Based Services
Chapter 3: Locating Calls to the Emergency Services
Chapter 4: Location-Based Services - an Overview of the Standards
Chapter 5: Profiling - Technology
Chapter 6: Service Personalisation and Beyond
Chapter 7: Profiles - Analysis and Behaviour
Chapter 8: Device Personalisation - Where Content Meets Device
Chapter 9: Multilingual Information Technology
Chapter 10: Smart Tools for Content Synthesis
Chapter 11: Personalised Advertising - Exploiting the Distributed User
Chapter 12: Personalisation and Web Communities
Chapter 13: Location Information from the Cellular Network - an Overview
Chapter 14: A Multi-Agent System to Support Location-Based Group
Chapter 15: A Million Segments of One - How Personal Should Customer
Chapter 2: An Overview of Location-Based Services
Chapter 3: Locating Calls to the Emergency Services
Chapter 4: Location-Based Services - an Overview of the Standards
Chapter 5: Profiling - Technology
Chapter 6: Service Personalisation and Beyond
Chapter 7: Profiles - Analysis and Behaviour
Chapter 8: Device Personalisation - Where Content Meets Device
Chapter 9: Multilingual Information Technology
Chapter 10: Smart Tools for Content Synthesis
Chapter 11: Personalised Advertising - Exploiting the Distributed User
Chapter 12: Personalisation and Web Communities
Chapter 13: Location Information from the Cellular Network - an Overview
Chapter 14: A Multi-Agent System to Support Location-Based Group
Chapter 15: A Million Segments of One - How Personal Should Customer
