Reading Graphic Design History
Image, Text, and Context
1st Edition
Published on 10. December 2020
304 pages
978-1-4742-9938-1 (ISBN)
Description
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender.
David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
33 colour and 190 bw illus
ISBN-13
978-1-4742-9938-1 (9781474299381)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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12/2020
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Person
David Raizman is Distinguished University Professor Emeritus in the Department of Art and Art History at Drexel University, USA.
Content
Acknowledgments
List of Illustrations
Foreword by Steven Heller
Introduction
1. Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design
2. Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design
3. Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris
4. Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America
5. Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969
6. Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE"
7. The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century
Bibliography
Index
List of Illustrations
Foreword by Steven Heller
Introduction
1. Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design
2. Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design
3. Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris
4. Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America
5. Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969
6. Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE"
7. The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century
Bibliography
Index
