
Encoding the Olympics
Description
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Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels - as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted.
This book was previously published as a special issue of the International Journal of the History of Sport.
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Persons
Giuseppe Richeri is Professor at the Faculty of Communication Sciences, and the director of the Chinese Media Observatory, University of Lugano, Switzerland.
Content
System requirements
File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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