Ultimate Guide to Twitter for Business
Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now
1st Edition
Published on 1. February 2013
304 pages
978-1-61308-182-2 (ISBN)
Description
Who should you follow? How many people should you follow? How often should you tweet?
Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
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Ted Prodromou
Ultimate Guide to Twitter for Business
Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, Discover 10 Twitter Tools That Can Be Applied Now
Book
02/2013
Entrepreneur Press
€21.00
Shipment within 3-4 weeks
Person
Ted Prodromou is a speaker, author and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.
Content
- Intro
- Title Page
- Copyright
- Dedication
- Table of Contents
- Acknowledgments
- Foreword by Susan RoAne
- PREFACE My Twitter Story: Making Friends
- 1. Why Twitter?
- Connecting with Others
- Twitter Facts
- Is Twitter For You?
- Social Impact
- Conclusion
- 2. The ABCs of Twitter
- Twitter Lingo
- Conclusion
- 3. Getting Started with Twitter
- Creating Your Twitter Account
- Tweeting With the Other Birds
- Protected Tweets
- Why Only 140 Characters?
- What Should I Say?
- What Not to Say on Twitter
- Your First Tweet
- Conclusion
- 4. Customizing Your Twitter Profile to Attract Followers
- Your Twitter Profile Picture
- Image Banners
- Your Twitter Bio
- Advanced Profile Confliguration
- The @ Connect Tab
- Conclusion
- 5. Following and Followers - the Foundation of our Twitter Strategies
- The Art of Following
- Twitter Styles
- Finding the Right People to Know
- Building Your Followers
- Conclusion
- 6. Aligning Your Twitter Strategy with Your Business
- Twitter Strategies
- Create a Twitter Plan for Marketing, Sales, Support, and Reputation Management
- Choose the Audience You Want to Reach
- Speak Your Audience's Language, Whether It's Tech Talk, Marketing Talk, or Sales Talk
- Track Your Twitter Activity and Measure Engagement
- Track Your Lead-Generation Efforts
- Monitor Your Reputation
- Assign Duties to the Appropriate Departments
- Twitter-Promoted Services
- Conclusion
- 7. Advanced Twitter
- Twitter Lists
- Creating Viral Tweets
- Lead Generation
- Building Your Brand or Business
- Advertising" on Twitter: Promoted Products
- Contests
- Conclusion
- 8. Twitter Tools
- Tweetdeck
- Hootsuite
- Hootsuite Analytics
- Socialbro
- Twopcharts
- Tweetbot
- Buffer
- Tweetchat
- Twitpic
- Cotweet
- Refollow
- Twylah
- Conclusion
- 9. Twitter Success Stories
- Susan Roane @SusanRoane
- Mark Ginnebaugh @MarkGinnebaugh
- Carrie Wilkerson @CarrieWilkerson and @Barefoot_Exec
- Eric Jan Van Putten @ericjanvputten
- Michelle Bucher @M_Bucher
- Conclusion
- 10. Power Twitter Users
- @ChrisBrogan
- @JeremiahOwyang
- @CharleneLi
- @BrianSolis
- @GuyKawasaki
- @GaryVee
- @PeterShankman
- @APlusk
- @LadyGaga
- Build Your Own Power Twitter List
- 11. What's Next?
- About the Author
- Index
