Absolute Essentials of Creative Thinking and Problem Solving
1st Edition
Published on 1. April 2021
136 pages
978-1-000-39710-9 (ISBN)
Description
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.
The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
Reviews / Votes
"A comprehensive reference book that's essential reading for anyone hoping to understand and develop better creative thinking and problem-solving skills."Dr Nik Mahon, Principal Teaching Fellow, University of Southampton, UK
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Adult education
Illustrations
3 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white
ISBN-13
978-1-000-39710-9 (9781000397109)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2024
1st Edition
Routledge
€32.90
Shipment within 15-20 days
Book
04/2021
1st Edition
Routledge
€76.80
Shipment within 15-20 days
Person
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.
Content
1. Theoretical frameworks 2. Blocks to creativity 3. Problem solving 4. The creative thinking process 5. Objective finding, fact finding and problem finding/definition 6. Idea Generating: Non-Analogical 7. Idea generating: Analogical 8. Evaluation 9. Implementing Ideas 10. Digital Creativity
