A Practical Guide to Entrepreneurship
Be Your Own Boss
Published on 1. August 2013
224 pages
978-1-84831-627-0 (ISBN)
Description
Introducing Entrepreneurship: A Practical Guide reveals the stories of the world’s greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture - while avoiding the pitfalls of pursuing a pipe dream.
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Book
08/2013
Icon Books
€10.00
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Persons
Alison Price is a freelance Chartered Occupational Psychologist and has worked with over 1,500 individuals, inspiring them to make more out of their lives and their careers. She is a Lecturer on the Occupational Psychology Masters programme for Kingston University and was previously a Senior Management Development Specialist at a FTSE50 financial company.
David Price has spent over 10 years studying personal effectiveness, models of personal achievement and success. David combines qualifications in Life Coaching, Sports Psychology, Positive Psychology, Peak Performance Coaching and as an NLP Practitioner for integrated effectiveness solutions.
Content
- Intro
- Title Page
- About the authors
- Authors' note
- Dedication
- Contents
- Introduction
- 1. Why become an entrepreneur?
- 2. The emotional roller coaster
- 3. On your own or with a partner?
- 4. Working out what you have to offer
- 5. Finding your niche
- 6. Researching and testing the market
- 7. Deciding what action you can afford to take
- 8. Making sure the price is right
- 9. Setting up the business infrastructure
- 10. Branding your venture
- 11. Branding yourself
- 12. Setting up your website
- 13. Get the assets and equipment to launch
- 14. Communicating that you are open for business
- 15. Converting leads to sales
- 16. One lead leads to another
- 17. Networking
- 18. Using social media to grow your venture
- 19. Marketing your maturing enterprise
- 20. Offering new products and reaching new markets
- 21. Growing your venture through win-win relationships
- 22. Achieving work-life balance
- 23. Employing others
- 24. Serial entrepreneurship
- 25. New horizons
- Acknowledgements
- Index
- Copyright
