Methods for Testing and Evaluating Survey Questionnaires
Published on 2. August 2004
624 pages
978-0-471-65473-5 (ISBN)
Description
The definitive resource for survey questionnaire testing andevaluation
Over the past two decades, methods for the development,evaluation, and testing of survey questionnaires have undergoneradical change. Research has now begun to identify the strengthsand weaknesses of various testing and evaluation methods, as wellas to estimate the methods' reliability and validity.Expanding and adding to the research presented at the InternationalConference on Questionnaire Development, Evaluation and TestingMethods, this title presents the most up-to-date knowledge in thisburgeoning field.
The only book dedicated to the evaluation and testing of surveyquestionnaires, this practical reference work brings together theexpertise of over fifty leading, international researchers from abroad range of fields. The volume is divided into sevensections:
* Cognitive interviews
* Mode of administration
* Supplements to conventional pretests
* Special populations
* Experiments
* Multi-method applications
* Statistical modeling
Comprehensive and carefully edited, this groundbreaking textoffers researchers a solid foundation in the latest developments intesting and evaluating survey questionnaires, as well as a thoroughintroduction to emerging techniques and technologies.
Reviews / Votes
"...a superb resource...The writing style of each of the authors isuniformly excellent. This volume should be in every surveypractitioner's library." (Contemporary Sociology, July 2005) "...the ultimate resource for writing statistically validsurveys." (Technometrics, May 2005) "Questionnaires are an emerging issue is survey sampling, andthis book will be an important tool for researchers and surveypractitioners." (Journal of the American StatisticalAssociation, June 2005) "This volume is essential for anyone collecting or usingsurvey data." (Journal of the Royal StatisticalSociety Series A, June 2005) "...informative and interesting...makes asignificant contribution to the development and testing ofquestionnaires..."(www.biomedical-engineering-online.com, 2005 4:3)More details
Series
Edition
1. Auflage
Language
English
Place of publication
Newark
United States
Publishing group
John Wiley & Sons
Illustrations
Charts: 18 B&W, 0 Color; Photos: 1 B&W, 0 Color; Screen captures: 11 B&W, 0 Color; Graphs: 10 B&W, 0 Color
File size
2,85 MB
ISBN-13
978-0-471-65473-5 (9780471654735)
Schweitzer Classification
Other editions
Additional editions
Software
09/2004
Wiley
€132.08
Shipment within 10-20 days
Stanley Presser | Jennifer M. Rothgeb | Mick P. Couper
Methods for Testing and Evaluating Survey Questionnaires
Book
07/2004
1st Edition
Wiley
€104.50
Shipment within 10-20 days
Persons
STANLEY PRESSER is a Professor in the Sociology Departmentand in the Joint Program in Survey Methodology at the University ofMaryland.
JENNIFER M. ROTHGEB is a Social Science Statistician atthe Center for Survey Methods Research in the Statistical ResearchDivision of the U.S. Census Bureau.
MICK P. COUPER is an Associate Research Professor at theInstitute for Social Research, University of Michigan, and at theJoint Program in Survey Methodology, University of Maryland.
JUDITH T. LESSLER is Vice President, Partnership forGenomics and Molecular Epidemiology, Research TriangleInstitute.
ELIZABETH MARTIN is Senior Survey Methodologist at theU.S. Census Bureau.
JEAN MARTIN is Director of the Social Analysis andReporting Division of the Office for National Statistics, U.K.
ELEANOR SINGER is a Research Professor at the Institutefor Social Research, University of Michigan.
Author
University of Maryland, College Park, MD, USA
Center for SM Research/US Census Bureau, Washington, DC, USA
University of Michigan, Ann Arbor, MI, USA
Research Triangle Institute, Research Triangle Park, NC, USA
U.S. Bureau of the Census, Washington, DC, USA
Office for National Statistics, London, UK
University of Michigan, Ann Arbor, MI, USA
Content
Contributors.
Preface.
1. Methods for Testing and Evaluating Survey Questions (StanleyPresser, et al.).
PART I: COGNITIVE INTERVIEWS.
2. Cognitive Interviewing Revisited: A Useful Technique, inTheory (Gordon B. Willis).
3. The Dynamics of Cognitive Interviewing (Paul Beatty).
4. Data Quality in Cognitive Interviews: The Case of VerbalReports (Fred G. Conrad and Johnny Blair).
5. Do Different Cognitive Interview Techniques Produce DifferentResults (Theresa J. DeMaio and Ashley Landreth)?
PART II: SUPPLEMENTS TO CONVENTIONAL PRETESTS.
6. Evaluating Survey Questions by Analyzing Patterns of BehaviorCodes and Question-Answer Sequences (Johannes van der Zouwen andJohannes H. Smit).
7. Response Latency and (Para) Linguistic Expressions asIndicators of Response Error (Stasja Draisma and Wil Dijkstra).
8. Vignettes and Respondent Debriefing for Questionnaire Designand Evaluation (Elizabeth Martin).
PART III: EXPERIMENTS.
9. The Case for More Split-Sample Experiments in DevelopingSurvey Instruments (Floyd Jackson Fowler).
10. Using Field Experiments to Improve Instrument Design: TheSIPP Methods Panel Project (Jeffrey Moore, et al.).
11. Experimental Design Considerations for Testing andEvaluating Questionnaires (Roger Tourangeau).
PART IV: STATISTICAL MODELING.
12. Modeling Measurement Error to Identify Flawed Questions(Paul Biemer).
13. Item Response Theory (IRT) Modeling for QuestionnaireEvaluation (Bryce B. Reeve and Louise C. Mâsse).
14. Development and Improvement of Questionnaires UsingPredictions of Reliability and Validity (William E. Saris, etal.).
PART V: MODE OF ADMINISTRATION.
15. Testing Paper Self-administered Questionnaires: CognitiveInterview and Field Test Comparisons (Don A. Dillman and Cleo D.Redline).
16. Methods for Testing and Evaluating Computer-AssistedQuestionnaires (John Tarnai and Danna L. Moore).
17. Usability Testing to Evaluate Computer-Assisted SurveyInstruments (Sue Ellen Hansen and Mick P. Couper).
18. Development and Testing of Web Questionnaires (Reginald P.Baker, et al.).
PART VI: SPECIAL POPULATIONS.
19. Evolution and Adaptation of Questionnaire Development,Evaluation and Testing for Establishment Surveys (Diane K.Willimack, et al.).
20. Pretesting Questionnaires for Children and Adolescents(Edith de Leeuw, et al.).
21. Developing and Evaluating Cross-National Survey Insteuments(Tom W. Smith).
22. Survey Questionnaire Translation and Assessment (JanetHarkness, et al.).
PART VII: MULTI-METHOD APPLICATIONS.
23. A Multiple-Method Approach to Improving the Clarity ofClosely Related Concepts: Distinguishing Legal and Physical Custodyof Children (Nora Cate Schaeffer and Jennifer Dykema).
24. Multiple Methods for Developing and Evaluating aStated-Choice Questionnaire to Value Wetlands (Michael D.Kaplowitz, et al.).
25. Does Pretesting Make a Difference? An Experimental Test(Barbara Forsyth, et al.).
References.
Index.
