Presidential Candidate Images
Rowman & Littlefield Publishers
1st Edition
Published on 30. October 2004
304 pages
978-1-4616-4120-9 (ISBN)
Description
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
Basingstoke
United States
Publishing group
Bloomsbury Publishing Plc
ISBN-13
978-1-4616-4120-9 (9781461641209)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kenneth L. Hacker
Presidential Candidate Images
Book
11/2004
Rowman & Littlefield Publishers
€172.70
Shipment within 10-20 days
Kenneth L. Hacker
Presidential Candidate Images
Book
10/2004
Rowman & Littlefield Publishers
€72.30
Shipment within 10-20 days
Persons
Kenneth L. Hacker is professor of communication studies at New Mexico State University, Las Cruces.
Content
Chapter 1 Introduction: The Continued Importance of the Candidate Image Construct
Chapter 2 1 Campaigns and Candidate Images in American Presidential Elections
Chapter 3 2 Presidential Candidates' Personal Qualities: Computer Content Analysis
Chapter 4 3 Candidate Images When Things Go Sour: Reaction to Scandal
Chapter 5 4 The "Authentic Candidate": Extending Candidate Image Assessment
Chapter 6 5 A Dual-Processing Perspective of Candidate Image Formation
Chapter 7 6 The Effects of Advertising on Candidate Images
Chapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000
Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections
Chapter 10 9 Meta-Analysis of Presidential Candidate Images
Chapter 11 10 Using Cognitive Measurement for Analysis of Candidate Images
Chapter 12 11 Measuring Candidate Images with Semantic Differentials
Chapter 13 Conclusion: Present and Future Directions for Candidate Image Research
Chapter 2 1 Campaigns and Candidate Images in American Presidential Elections
Chapter 3 2 Presidential Candidates' Personal Qualities: Computer Content Analysis
Chapter 4 3 Candidate Images When Things Go Sour: Reaction to Scandal
Chapter 5 4 The "Authentic Candidate": Extending Candidate Image Assessment
Chapter 6 5 A Dual-Processing Perspective of Candidate Image Formation
Chapter 7 6 The Effects of Advertising on Candidate Images
Chapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000
Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections
Chapter 10 9 Meta-Analysis of Presidential Candidate Images
Chapter 11 10 Using Cognitive Measurement for Analysis of Candidate Images
Chapter 12 11 Measuring Candidate Images with Semantic Differentials
Chapter 13 Conclusion: Present and Future Directions for Candidate Image Research
