Interactive Design
An Introduction to the Theory and Application of User-centered Design
Published on 1. November 2012
224 pages
978-1-61058-637-5 (ISBN)
Description
User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people-the users. This means putting the user at the center of the design process.
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
250+ color photos
ISBN-13
978-1-61058-637-5 (9781610586375)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Andy Pratt | Jason Nunes
Interactive Design
An Introduction to the Theory and Application of User-Centered Design
Book
11/2012
Rockport Publishers
€57.14
Article exhausted; check different version
Persons
Andy Pratt has many years of experience creating award-winning interactive media. He is an Adjunct Professor at the School of Visual Arts, where he teaches about interactive media in the MFA program "Designer as Entrepreneur." He works at the award-winning agency Funny Garbage (http://www.funnygarbage.com) in New York City.Jason Nunes has managed international projects, led tight-knit teams and worked as a solo consultant for a variety of clients across multiple verticals including media and entertainment, finance, telecommunication, healthcare and technology. He lives in New York City.Jason Nunes has managed international projects, led tight-knit teams and worked as a solo consultant for a variety of clients across multiple verticals including media and entertainment, finance, telecommunication, healthcare and technology. He resides in New York City.
Content
- Cover
- Title
- Contents
- Introduction
- CHAPTER 1 What Is User-Centered Design and Why Do We Need It?
- CHAPTER 2 Collaborating with Your Team and Your Client
- CHAPTER 3 Goals, Users, and Success Criteria
- CHAPTER 4 Getting to Know Your Users
- CHAPTER 5 Know Your Competitors
- CHAPTER 6 Content Is King
- CHAPTER 7 Designing for the Right Device
- CHAPTER 8 Guide, Motivate, and Engage the User
- CHAPTER 9 Building Sitemaps, Wireframes, and Prototypes
- CHAPTER 10 Branding the Experience
- CHAPTER 11 What Can You Learn from Usability Testing?
- CHAPTER 12 If You Build It, They Won't Always Come - Marketing the Experience
- CHAPTER 13 Watch, Learn, and Adapt
- CHAPTER 14 Looking into the Future
- Resources
- Contributors
- About the Authors
- Acknowledgments
