Competitive Strategy
Published on 3. May 2023
453 pages
978-5-9614-4336-3 (ISBN)
Description
About the analysis of the competitive structure of the industry, which is based on five basic market forces: intra-industry competition, the threat from potential competitors, the availability of substitute products, the market power of suppliers and consumers. The book presents a comprehensive system of analytical methods to help a firm analyze and forecast an industry as a whole, understand all industry competitors and their position, and translate this analysis into a competitive strategy for a particular business.
