Architect's Essentials of Starting, Assessing and Transitioning a Design Firm
Published on 20. November 2003
272 pages
978-0-471-45655-1 (ISBN)
Description
Written by two leading experts in the field this essential volumeoffers a step-by-step guide to understanding and evaluating thegoals, risks and the rewards of starting a firm.
* Covers the basics of firm organisation, personnel requirements,legal considerations, fee setting, marketing issues and theessentials of strategic and business plans
* Addresses how to get started including how to create your firstbusiness plan, evaluate initial needs and costs, create a budgetand a produce a list of action items to get started
* This volume is practical, applied, concise, portable,affordable and user-friendly
More details
Persons
PETER PIVEN, FAIA, is a principal consultant of The Coxe Group,Inc., in Philadelphia, the oldest and largest multidisciplinaryfirm providing marketing and management consultation to designprofessionals. Author of Architect's Essentials of OwnershipTransition (Wiley), he guest lectures at the University ofPennsylvania Graduate School of Fine Arts, the Harvard GraduateSchool of Design, and Rensselaer Polytechnic Institute.
BRADFORD PERKINS, FAIA, OAA, AICP, is the founding principal ofPerkins Eastman Architects, PC, a twenty-year-old architecture,planning, and interior design firm based in New York. He is afrequent lecturer on design and design-firm management topics, aswell as the coauthor of Building Type Basics for Elementary andSecondary Schools (Wiley) and many industry articles.
Content
Introduction.
Chapter 1. Deciding Whether to "Go on Your Own".
Chapter 2. Marketing and Sales.
Chapter 3. Financial Management.
Chapter 4. Negotiating Fees and Contracts.
Chapter 5. Organization and Personnel.
Chapter 6. Legal and Ethical Issues.
Chapter 7. Resources and Support.
Chapter 8. Strategic and Business Plans.
Chapter 9. Planning for Excellence.
Chapter 10. Potential Causes of Failure.
Chapter 11. Getting Started.
Chapter 12. Study Guide.
Appendix A. Firm Typology.
Appendix B. Charting Your Course.
About the Authors.
Index.
