Origination
The Geographies of Brands and Branding
Published on 24. March 2015
248 pages
978-1-118-55639-9 (ISBN)
Description
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
* Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
* Challenges current interpretations of brands as vehicles of homogenization in globalization
* Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
* Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
* Forges strong new connections between political and cultural economy approaches within geography
* Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Reviews / Votes
"Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies." (Consumption Markets & Culture, 1 December 2015) 'Andy Pike has given us a deeply researched and much neededanalysis of the ways in which brands and branding are intertwinedwith space and place. Through a series of revelatory case studiesof products and their places of origin, we learn how spatialcontext matters in the production of branded meaning andvalue. Origination will be an essential resourcefor scholars of branding, geography, cultural studies, and thecontemporary global economy.' -- Miriam Greenberg, Associate Professor ofSociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cluttered withbrands, but this is hardly a featureless, flat earth marked only byfree-floating, rootless signs. In Origination, AndyPike provides the first systematic exploration of the geographiesof brands and branding -- many of which, of course, are hiddenin plain sight -- combining creative theorization withcompelling case studies. An original!' -- Jamie Peck, Professor of Geography, Universityof British Columbia, CanadaMore details
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05/2015
Wiley
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05/2015
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04/2015
Wiley
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Person
Andy Pike is Professor of Local and Regional Developmentand Director of the Centre for Urban and Regional DevelopmentStudies (CURDS), Newcastle University, UK. He is co-author ofLocal and Regional Development (2006) (with AndrésRodríguez-Pose and John Tomaney), editor of Brands andBranding Geographies (2011), and co-editor of Handbook ofLocal and Regional Development (2011) (with AndrésRodríguez-Pose and John Tomaney).
Content
Series Editor Preface viii
Acknowledgements ix
Permissions x
List of Tables xi
List of Figures xii
1 Introduction 1
2 The Geographies of Brands and Branding 23
3 Origination 59
4 'Local' Origination ... Newcastle Brown Ale 88
5 'National' Origination ... Burberry 112
6 'Global' Origination ... Apple 139
7 Territorial Development 171
8 Conclusions 194
References 207
Index 224
