
Strategy = Execution
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Content
- Cover Page
- Title Page
- Copyright
- Dedication
- Table of Contents
- Preface
- 1 Introduction: Effectiveness, Agility and Speed are Key in Strategy Execution
- 1.1 Today's No. 1 Challenge is to Innovate Faster
- 1.2 Organizations Suck at Strategy Execution
- 1.3 The New Normal
- 1.4 Digitalization Drives Innovation
- 1.5 Uncertainty Galore
- 1.6 The Last Competitive Edge
- 1.7 Methodology
- 2 A Modern View of Strategy Execution: Six Success Factors
- 2.1 Success Factor 1: Identify and Execute 3 Types of Change
- 2.1.1 Excellence in strategy execution follows from excellence in Running and Changing the Business
- 2.1.2 Demystify 'change' and differentiate three types
- 2.2 Success Factor 2: Resist One-Sidedness
- 2.2.1 Effectiveness and agility before perfectionism
- 2.2.2 Soft is hard and hard is soft: Balance is everything
- The Strategy Execution & Change Accelerator-SECA.NU
- 2.2.3 Strategy execution is a process like any other
- 2.3 Success Factor 3: Disrupt or Be Disrupted
- 2.3.1 Defining your digital strategy and value propositions
- 2.3.2 Stop looking at your customers in cliché ways
- 2.3.3 Navigating by means of digital structure and agile management
- 2.3.4 Developing new capabilities and a high-energy culture
- 2.3.5 Two- track technology
- 2.3.6 Lastly: Startups are not as far ahead as you think
- 2.4 Success Factor 4: Emphasize Who over Why, How and What
- 2.4.1 The right person for the right job
- 2.4.2 Strong business case for engagement
- 2.5 Success Factor 5: Make Strategy Execution Your No. 1 Priority
- 2.5.1 Strategy execution is a discipline in its own right
- 2.5.2 Magic and demystification in change leadership
- 2.5.3 Continual alignment
- 2.6 Success Factor 6: Go for 20% Strategy and 80% Execution
- 2.6.1 Reversing how time and money is spent
- 2.6.2 Standardization, discipline, rhythm and excellence
- 3 The Strategy = Execution Model: The How-To
- 3.1 The Four-Accelerator Framework: CHOOSE, INITIATE, HARVEST, SECURE
- 3.2 Four Accelerators and 16 How-To Building Blocks
- Accelerator 1: CHOOSE
- Accelerator 2: INITIATE
- Accelerator 3: HARVEST
- Accelerator 4: SECURE
- 3.3 Every Building Block Can Be Used Independently
- 3.4 Using the Strategy = Execution Model Dynamically
- The Foldout
- 3.5 Distinction Between Strategy and Execution
- 4 Accelerator 1: CHOOSE
- 4.1 Building Block 1: AMBITION
- 4.1.1 Determine your mission, vision, values, and the Big Why
- 4.1.2 Take a critical look at your point of departure
- 4.1.3 Carry out in-depth analyses
- 4.1.4 Safeguard the preconditions
- 4.1.5 Ensure agility
- 4.1.6 Check for coherence
- Successful Application of Building Block 1, AMBITION
- 4.2 Building Block 2: SELECTION
- 4.2.1 Purge your portfolio
- 4.2.2 Balance your portfolio
- 4.2.3 Plan and organize each initiative
- 4.2.4 Take a two-track approach
- Successful Application of Building Block 2, SELECTION
- 4.3 Building Block 3: APPEAL
- 4.3.1 Tone from the top: Live the strategy
- 4.3.2 Review and enrich your strategy
- 4.3.3 Tell your story
- Successful Application of Building Block 3, APPEAL
- 4.4 Building Block 4: ACTIVATION
- 4.4.1 Assemble a leadership team based on your goals
- 4.4.2 Distinguish between Execution and Benefit Ownership
- 4.4.3 Launch the Execution Coalition
- 4.4.4 Execution Coalition: Lay the foundation for Execution and Benefit Ownership
- 4.4.5 Assess soft execution and change capacities
- Successful Application of Building Block 3, ACTIVATION
- Useful Tips From Successful Leaders
- 5 Accelerator 2: INITIATE
- 5.1 Building Block 5: MUST-HAVES
- 5.1.1 Answer the small why and outstanding questions
- 5.1.2 Identify the main issue
- 5.1.3 Choose an appropriate method and expertise
- 5.1.4 Analyze
- Successful Application of Building Block 5, MUST-HAVES
- 5.2 Building Block 6: BREAKTHROUGH
- 5.2.1 Methodical steps
- 5.2.2 Systematically gather ideas
- 5.2.3 Identify your breakthrough customer value proposition
- 5.2.4 Design, redesign and simplify
- 5.2.5 Assess the implications for your organizational structure
- 5.2.6 Design the soft side
- 5.2.7 Create a business case and set goals
- Successful Application of Building Block 6, BREAKTHROUGH
- 5.3 Building Block 7: EXCELLENT START
- 5.3.1 Start executing
- 5.3.2 Carry out the first execution wave
- 5.3.3 Foster new work habits
- Successful Application of Building Block 7, EXCELLENT START
- 5.4 Building Block 8: PSYCHOLOGICAL CHECK-IN
- 5.4.1 Write a story
- 5.4.2 Execution Coalition: Build Execution and Benefit Ownership
- 5.4.3 Have every Execution Coalition member personally check in
- 5.4.4 Expand ownership beyond the Execution Coalition
- Successful Application of Building Block 8, PSYCHOLOGICAL CHECK-IN
- 6 Accelerator 3: HARVEST
- The hard building blocks in Accelerator 3: BENEFITS and CONTINUOUS DEVELOPMENT
- 6.1 Building Block 9: BENEFITS
- 6.1.1 Take benefit realization management seriously
- 6.1.2 Set up a practical measuring system
- 6.1.3 Use validated learning
- 6.1.4 Measure and harvest
- Successful Application of Building Block 9, BENEFITS
- 6.2 Building Block 10: CONTINUOUS DEVELOPMENT
- 6.2.1 Concretize and align your MVP
- 6.2.2 Work out the details of your execution resources
- 6.2.3 Continue to develop your MVP
- 6.2.4 Know your way around agile
- Successful Application of Building Block 10, CONTINUOUS DEVELOPMENT
- 6.3 Building Block 11: SCALING
- 6.3.1 Spread the gospel
- 6.3.2 Widen your execution
- 6.3.3 Organize and utilize feedback
- Successful Application of Building Block 11, SCALING
- 6.4 Building Block 12: BRIDGE-BUILDING
- 6.4.1 Analyze the growing number of stakeholders
- 6.4.2 Execution Coalition: Expand Execution and Benefit Ownership
- 6.4.3 Consider setting up semipermanent agile development
- Successful Application of Building Block 12, BRIDGE-BUILDING
- 7 Accelerator 4: SECURE
- 7.1 Building Block 13: ADJUSTMENT
- 7.1.1 Secure the benefits
- 7.1.2 Visualize and monitor target realization
- 7.1.3 Adjust course
- 7.1.4 Monitoring and adjusting course in digital business models
- Successful Application of Building Block 13, ADJUSTMENT
- 7.2 Building Block 14: OPEN ARCHITECTURE
- 7.2.1 Maintain the content
- Successful Application of Building Block 14, OPEN ARCHITECTURE
- 7.3 Building Block 15: LEARNING
- 7.3.1 Choose your teachable moment, method and format
- Successful Application of Building Block 15, LEARNING
- 7.4 Building Block 16: THE EXTRA MILE
- 7.4.1 Embed Benefit Ownership
- 7.4.2 Execution Coalition: Finish what you started
- Successful Application of Building Block 16, THE EXTRA MILE
- 8 Program and Project Management are Indispensable
- 8.1 Project and Program Management During Accelerator 1: SELECT
- 8.1.1 Select a method and stick with it
- 8.1.2 Develop people's basic competencies
- 8.1.3 Complex, multidisciplinary changes require a project-based approach
- 8.2 Project and Program Management During Accelerator 2: INITIATE
- 8.2.1 Excellent start: Taking time to make an excellent action plan
- Going slow to go fast
- 8.2.2 An effective project and program management structure reflects both goal and phase
- 8.3 Project and Program Management During Accelerator 3: HARVEST
- 8.3.1 Agile and Scrum require project management too
- 8.3.2 The crucial basics
- 8.3.3 Action and decision management, and progress reports
- 8.3.4 Crucial standard agendas
- 8.3.5 Structure creates more time and flexibility
- 8.3.6 Human Resource Management: A key topic from start to finish
- 8.3.7 Mindset: Entrepreneurship
- 8.4 Project and Program Management During Accelerator 4: SECURE
- 8.4.1 Program and project management deliver the results
- 8.4.2 The program's role is not over until it's over
- 8.5 Project Management is a Whole Ecosystem
- 9 Failure
- 9.1 Growing Impact of Failure: It's Life or Death
- 9.1.1 Failure costs
- 9.1.2 A critical look at failure figures
- 9.2 Examples of Complete or Partial Failure
- 9.3 Familiar Failure Factors
- 9.3.1 Bad strategies
- 9.3.2 Picking the wrong people for key roles
- 9.3.3 Lack of alignment
- 9.3.4 Grossly underestimating "what it takes to tango"
- 9.3.5 Too much or too little information
- 9.3.6 Lack of ownership
- 9.4 Less Familiar Failure Factors
- 9.4.1 Lack of differentiation, everything lumped together
- 9.4.2 A crazy portfolio
- 9.4.3 No clear execution process, but mere ''ad hoc" agility
- 9.4.4 Unwise use of time and money
- 9.4.5 Ignoring soft capabilities
- 9.4.6 Imbalance between top-down and bottom-up
- 9.4.7 Imbalance between change leadership and change management
- 9.4.8 Single-mindedness
- 9.5 The New Failure in Radical Innovation
- 9.5.1 Innovation as a hobby
- 9.5.2 Risky and unnecessary mysticism
- 10 Epilogue: It's Personal
- 10.1 Modern Strategy Execution: Uncharted Waters
- 10.2 Inspiring and Sobering
- Appendices
- 1 Acknowledgements
- 2 Methodology behind the Strategy = Execution model
- 3 Modern leadership: 12 key competencies
- 4 16 Timeless models for strategy analysis and strategy setting
- 5 The 10 main principles of 5 big strategy execution issues
- 6 Digital innovation: identify your customers' hidden needs
- 7 Developing an MVP by modern methods
- 8 Overview of innovative business and revenue models
- 9 Business process models
- 10 25 KPIs and 32 startup metrics
- 11 Fact sheets and planning templates
- 12 The execution coalition's five key roles compared to other popular methods
- 13 Scaling methods checklist
- 14 Quotes say it all: a selection of memorable statements by interviewees
- 15 Inspirational media for strategy execution
- 16 Glossary of terms
- 17 Index
- 18 Notes
- Back Cover
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