Managing Marketing Information (RLE Marketing)
1st Edition
Published on 15. September 2014
242 pages
978-1-317-64534-4 (ISBN)
Description
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
1,29 MB
ISBN-13
978-1-317-64534-4 (9781317645344)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Nigel Piercy | Martin Evans
Managing Marketing Information (RLE Marketing)
Book
11/2015
1st Edition
Routledge
€71.40
Shipment within 10-20 days
Nigel Piercy | Martin Evans
Managing Marketing Information (RLE Marketing)
Book
08/2014
1st Edition
Routledge
€206.40
Shipment within 10-20 days
Persons
Multivolume collection by leading authors in the field
Content
Part 1: Introduction: Decision, Information and Systems 1. Marketing Decisions and Marketing Information 2. The Marketing Information System Part 2: Elements of the Marketing Information System 3. Marketing Productivity Analysis 4. Marketing Intelligence 5. Marketing Research 6. Market and Marketing Models Part 3: Managing Marketing Information 7. Developing Marketing Information Systems 8. Organisation for Marketing Information 9. Evaluating the Marketing Information Function.
