Contemporary Issues in Strategic Management
Published on 19. March 2018
310 pages
978-1-317-38033-7 (ISBN)
Description
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
5 s/w Photographien bzw. Rasterbilder, 34 s/w Zeichnungen, 39 s/w Abbildungen, 27 s/w Tabellen
27 Tables, black and white; 34 Line drawings, black and white; 5 Halftones, black and white; 39 Illustrations, black and white
File size
9,33 MB
ISBN-13
978-1-317-38033-7 (9781317380337)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Paul Phillips | Luiz Moutinho
Contemporary Issues in Strategic Management
Book
04/2018
1st Edition
Routledge
€206.90
Shipment within 10-20 days
Paul Phillips | Luiz Moutinho
Contemporary Issues in Strategic Management
Book
03/2018
1st Edition
Routledge
€127.60
Shipment within 10-20 days
Persons
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
Content
1. Introduction
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
