Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
3rd Edition
Published on 6. March 2017
XXVI, 424 pages
978-3-319-49542-2 (ISBN)
Description
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
More details
Series
Edition
3rd ed. 2017
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XXVI, 424 p. 60 illus., 33 illus. in color.
File size
7,53 MB
ISBN-13
978-3-319-49542-2 (9783319495422)
DOI
10.1007/978-3-319-49542-2
Schweitzer Classification
Other editions
Additional editions
Nicole Pfeffermann | Julie Gould
Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
Book
03/2017
3rd Edition
Springer
€192.59
Shipment within 10-15 days
Persons
Content
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.
