Find a Niche and Scratch It
Marketing Your Congregation
1st Edition
Published on 31. December 2003
129 pages
978-1-56699-523-8 (ISBN)
Description
Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.
More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
ISBN-13
978-1-56699-523-8 (9781566995238)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2003
Alban Institute, Inc
€26.10
Shipment within 3-4 weeks
Person
By Robert L. Perry
Content
- Intro
- FOREWORD
- ACKNOWLEDGMENTS
- INTRODUCTION
- Chapter 1: Hope for the Struggling Congregation
- Chapter 2: Where Do We Have the Muscle?
- Chapter 3: How Can We Use Our Muscle to Build More Muscle?
- Chapter 4: Where Are the Lost Fragments?
- Chapter 5: The Who and How of Niche Marketing
- Chapter 6: A Sample Process for Developing a Niche Marketing Plan
- Chapter 7: Your Congregation Restaurant or Home-Delivered Meals?
- Notes
- BIBLIOGRAPHY
