Universal Principles of UX: Volume 4
100 Timeless Strategies to Create Positive Interactions between People and Technology
Published on 7. March 2023
224 pages
978-0-7603-7805-2 (ISBN)
Description
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
Consider
Empathize
Define
Research
Design
Validate
And, features principles as diverse as:
Design is not neutral
Make the choice easy
Some complexity cannot be reduced
Map the ecosystem
So you think you can scroll
Don't grade your own homework
User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
Consider
Empathize
Define
Research
Design
Validate
And, features principles as diverse as:
Design is not neutral
Make the choice easy
Some complexity cannot be reduced
Map the ecosystem
So you think you can scroll
Don't grade your own homework
User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
color photos
ISBN-13
978-0-7603-7805-2 (9780760378052)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Irene Pereyra
Universal Principles of UX: Volume 4
100 Timeless Strategies to Create Positive Interactions between People and Technology
Book
03/2023
Rockport Publishers
€36.00
Available immediately
Person
User Experience Director and Designer Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association, and The European Design Awards. Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigalpa.
Originally from Amsterdam, Irene holds a Bachelor's Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently splits her time between Barcelona and Brooklyn, where she heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.
Originally from Amsterdam, Irene holds a Bachelor's Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently splits her time between Barcelona and Brooklyn, where she heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.
Content
- Cover
- Title
- Contents
- Preface
- Consider
- 01 The user comes first.
- 02 Work on UX and UI simultaneously.
- 03 UI makes or breaks usability.
- 04 Always surpass expectations.
- 05 Design is not neutral.
- 06 Words matter.
- 07 Visual metaphors communicate fastest.
- 08 Attractive products are more usable.
- 09 People remember the unusual.
- 10 First and last items are remembered most.
- 11 Less is more.
- 12 Less is a bore.
- 13 Provide feedback quickly or else.
- 14 Friction isn't always bad.
- 15 First impressions matter.
- 16 UX design isn't timeless.
- 17 Nothing last forever.
- Empathize
- 18 Accessibility first.
- 19 Allow for differences in digital literacy.
- 20 Take extra care of seniors.
- 21 Children are not small adults.
- 22 Design for learnability.
- 23 Don't just design for novices.
- 24 Make the choice easy.
- 25 Diverse teams create better solutions.
- 26 Context matters more than screen size.
- 27 Design for clumsy handling.
- 28 Match the real world.
- 29 Know when to break with convention.
- 30 Persuade, don't coerce.
- 31 Design for passive attention.
- 32 Know the purpose.
- 33 Only interrupt when necessary.
- 34 Make notifications valuable.
- 35 Minimize form input.
- 36 Little time, little design.
- 37 Rules are meant to be broken.
- Define
- 38 Choose the right client.
- 39 Be a good detective.
- 40 Gather requirements.
- 41 Define the problem statement.
- 42 Find shortcuts.
- 43 Done is better than perfect.
- 44 Underpromise and overdeliver.
- 45 Introduce complexity only when necessary.
- 46 Some complexity cannot be reduced.
- 47 Imagine the user journey.
- 48 Create a user flow.
- 49 Remove barriers and obstacles.
- 50 What isn't there matters.
- 51 Pointing devices inform functionality.
- Research
- 52 Design cannot be fully objective.
- 53 Most of the science in design is bullshit.
- 54 Do just enough research.
- 55 Map the ecosystem.
- 56 Look at the data.
- 57 Not everything that counts can be counted.
- 58 Test for statistical generalizability.
- 59 Don't base personas on assumptions.
- 60 Keep your enemies close.
- 61 Learn from bad examples.
- 62 Make expectations work in your favor.
- 63 Uncover consensus and ambiguity.
- Design
- 64 Brainstorm efficiently.
- 65 Build consensus.
- 66 Learn from real-world navigation.
- 67 Build a logical structure.
- 68 Visualize the relationship between pages.
- 69 Don't get gimmicky with navigation.
- 70 Yes, side doors matter.
- 71 Prime before presenting.
- 72 Move from low to high fidelity.
- 73 Don't just illustrate, annotate.
- 74 Interaction design is the brand.
- 75 Bad typography leads to bad UX.
- 76 So you think you can scroll.
- 77 Animate responsibly.
- 78 Make data lovable.
- 79 Dark mode rises.
- 80 Never give total control.
- 81 Personalization is hit or miss.
- 82 A word is worth a thousand pictures.
- 83 Understand the sales funnel.
- 84 Target the right devices.
- 85 Systems are great for corporations.
- 86 Modularity is great for designers.
- 87 Expect the unexpected.
- Validate
- 88 Voice assistants suck.
- 89 Don't ask for unnecessary things.
- 90 Manage errors effectively.
- 91 Accept many inputs.
- 92 Confirm user actions.
- 93 Broken pages shouldn't feel broken.
- 94 Fill the gap imagination can't bridge.
- 95 Metric-based design is silly.
- 96 Most issues can be spotted a mile ahead.
- 97 Don't grade your own homework.
- 98 Get the most bang for your buck.
- 99 Stay involved postlaunch.
- 100 Lower expectations for high satisfaction.
- About the Author
- Acknowledgments
- Index
- Copyright
