
Uncommon Grounds
Description
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Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
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Content
- Intro
- Title Page
- Copyright
- Table of Contents
- Dedication
- Epigraph
- Prologue: The Oriflama Harvest
- Introduction: Puddle Water or Panacea?
- Introduction to the New Edition
- Map
- PART ONE SEEDS OF CONQUEST
- 1 Coffee Colonizes the World
- 2 The Coffee Kingdoms
- 3 The American Drink
- 4 The Great Coffee Wars of the Gilded Age
- 5 Hermann Sielcken and Brazilian Valorization
- 6 The Drug Drink
- PART TWO CANNING THE BUZZ
- 7 Growing Pains
- 8 Making the World Safe for Coffee
- 9 Selling an Image in the Jazz Age
- 10 Burning Beans, Starving Campesinos
- 11 Showboating the Depression
- 12 Cuppa Joe
- PART THREE BITTER BREWS
- 13 Coffee Witch Hunts and Instant Nongratification
- 14 Robusta Triumphant
- PART FOUR ROMANCING THE BEAN
- 15 A Scattered Band of Fanatics
- 16 The Black Frost
- 17 The Specialty Revolution
- 18 The Starbucks Experience
- 19 Final Grounds
- Photos
- Acknowledgments
- Discover More
- About the Author
- Appendix: How to Brew the Perfect Cup
- Notes on Sources
- List of Interviews
- Illustration Credits
- Praise for "Uncommon Grounds
- Index
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