For God, Country, and Coca-Cola
Published on 14. May 2013
560 pages
978-0-465-04699-7 (ISBN)
Description
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
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Mark Pendergrast
For God, Country, and Coca-Cola
The Definitive History of the Great American Soft Drink and the Company That Makes It
Book
05/2013
Basic Books
€43.51
Article exhausted; check different version
Mark Pendergrast
For God, Country and Coca-Cola
The Unauthorized History of the Great American Soft Drink and the Company That Makes it
Book
03/2000
Basic Books
€42.27
Article exhausted; check different version
Person
Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.
