Countering Hate
Description
We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.
So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?
Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?
Pearson and Ullah join as co-authors to provide a mashup of their combined expertise - years of shaping behavior for the world's top brands with years of countering terrorism.
Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.
The book's goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.
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Content
INTRODUCTION . 7 Chapter 1 THE EMERGENCE OF HATE . 13 Sidebar by Denise Campbell Bauer, An Ounce of Prevention. . 22 Chapter 2 UNLOCKING THE POWER OF MEMORY . 27 Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are. . 33 Chapter 3 THE 5,000 DAY HABIT . 39 Sidebar by Gary Briggs, An Audition in Seconds. . 43 Chapter 4 LIFTING OUR MENTAL FOG . 49 Sidebar by Ed Tazzia, The Key Learnings from "Marketing College". . 61 Chapter 5 THE URGENCY OF HOPE . 63 Sidebar by Col. William S. Reeder Jr., The Power of Hope. . 70 Chapter 6 THE PRE-HATE JOURNEY . 73 Sidebar by Naimul Huq, Crossing the Finish Line Together. . 84 Chapter 7 THE OTHER BATTLEFIELD . 89 Sidebar by Lord Chadlington, The Importance of Working as One Global Team. . 92 Chapter 8 HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS . 103 Sidebar by Tim Receveur, Innovation in Unlikely Places. . 107 Sidebar by Ahmad Nassar, Sports is the Great Unifier. . 111 Chapter 9 A NEW MODEL . . 113 Sidebar by Fred Burton, Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?. . 119 Chapter 10 THE ELEMENTS OF TERRORISM . 123 Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women. . 128 Chapter 11 WHY PEOPLE BECOME EXTREMISTS . 133 Sidebar by Mehmood Kazmi, Defuse It Before It Blows. . 138 Chapter 12 WHAT LEADERS CAN LEARN FROM EXTREMISTS . 143 Sidebar by Raymond F. "Ray" Kerins Jr., The Three Levels of Issues Management. . 147 Sidebar by Wajahat Ali, Unlocking Innovation in Unexpected Places. . 151 Chapter 13 THE SILICON VEIL . 155 Sidebar by Josh Lipsky, Stopping the Profitability of Hate. . . . . . . . . . . . . . . . . . . . . . . . 158 Chapter 14 THE WEAPONS OF HATE . 163 Sidebar by Jeff Jarvis, Trust is the New Black. . 169 Chapter 15 THE BUSINESS OF DISINFORMATION . 179 Sidebar by Abdullah Antepli, The Importance of Moderates in Healing Our Faith-Based Communities. . 187 Chapter 16 THE TOP LESSONS FROM MARKETING . 191 Sidebar by Jim Weiss, Choosing A Better Path. . 195 Chapter 17 HOW TO DECREASE SALES . 201 Sidebar by Scott McDonald, PhD, The Neuroscience of Hate. . 205 Sidebar by Naba Sharif, MD, How to "Treat" Bias and Hate in the Physician's Office. . 206 Chapter 18 MENTAL TOUGHNESS, NGOS AND YOUR ROLE . 217 Sidebar by Sebastian Johna, Innovation at the Community Level. . 220 Chapter 19 THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS . 223 Sidebar by Kip Knight, Insights from the U.S. Marketing College. . .. 230 Chapter 20 IMAGINE OUR WAY FORWARD . . 233 ACKNOWLEDGMENTS . 237 ABOUT THE AUTHORS . 239
